Augmented reality and virtual reality

What is virtual reality?
Virtual reality is a computer-generated environment that seeks to create the sensation of total immersion. With VR, the user has the feeling of being in a different space, thanks to the use of a device such as glasses or a virtual reality headset.

Virtual reality has different possibilities of interaction. In some cases, it is simply an immersive experience, in which there is a recording that takes us to another place, but without us being able to move or interact with it.

Other times, it will be possible to move around and interact with the environment, thanks to the use of other devices such as gloves or controls.

Examples of use of Virtual Reality
As it is an environment that seeks to escape from reality, it is the perfect technology to generate immersive experiences in the video game sector, creating fantastic worlds from scratch.

Architecture is another interesting application for VR. For a client it is always difficult to get an idea of ​​what the final result of an intervention will be.

However, thanks to virtual reality, a person can walk through an entire building and see in detail how it will look. In this sense, there are also many real estate companies that use virtual visits to show remote homes to potential clients.

Nowadays, real estate companies apply virtual reality to show homes to potential clients.

What is augmented reality?
Remember the summer rush of 2016 when millions of people took to the streets to hunt Pokémon? The Pokémon Go app served to make augmented reality on everyone’s lips.

Augmented reality is the technology that allows a person to superimpose images or information in real time to the environment in which they are. With this technology, through a mobile device, we can interact with our environment.

Although some people may confuse it with virtual reality, augmented reality needs the real world in order to create interactive experiences with the user. However, VR involves isolating yourself from the real world to immerse yourself in a virtual environment.
Augmented reality needs the real world to be able to create interactive experiences with the user.

For this reason, while virtual reality has enormous applications in the world of video games, augmented reality is used in multiple areas beyond entertainment: industry, maintenance, medicine, tourism, education, etc.

Examples of use of Augmented Reality
Before we talked about Pokémon GO as an example of a video game that implements augmented reality. However, there are other examples of the use of AR that have already been incorporated into our daily lives.

Television, for example, has incorporated it in recent years. The meteorological information, the visualization of electoral results or the presentation of recently inaugurated infrastructures are some of the examples that we can see in many informative spaces.

Advertising is another of the applications of augmented reality, with brochures that can include extra information, or a printed advertising piece that invites the client to play.

Virtual fitting rooms
Converse’s Sampler app also preceded other innovations, such as Vans’ virtual footwear experience. In this case, people could step on a virtual mat to try on different models of sneakers.
Instead, Nike uses AR with the SNKRS app to sell unique sneakers. This augmented reality app allows consumers to buy limited edition sneakers by unlocking product pages with their mobile camera.

Another example of augmented reality, mixing aspects of the online world with the real world to sell products, are virtual makeup applications. The L’Oreal’s Makeup Genius app (available for iOS and Android), for example, has more than 20 million downloads and allows users to virtually try beauty products on their phones.

Augmented reality has generated enormous changes in today’s market. With the new dimensions, mobile app development companies are acting as a bridge to bridge the gap between imagination and reality.

In other words, AR is going to change the way it is created, viewed, and ultimately sold. And no industry will be left out of augmented reality.

It is important to consider this type of technology in the attached constructor some providers


Use the device screen in the same way: implement the real images with those of the virtual world. It is used to recognize and track both flat images and simple 3D objects, in real time.

Other of its characteristics is that it is capable of adding virtual buttons, creating background effects or managing occlusions, which gives the possibility of finding partially hidden objects.

Suitable for:

Very useful for developers who are interested in making augmented reality apps that integrate real images with virtual ones.

This SDK is available for free, but it also has paid versions that allow access to other more advanced features.
Cree nuevas experiencias de realidad aumentada que combinen a la perfección los mundos digital y físico. (